Every week, we get 5+ leads for our SEO services.

And almost half of them share their poor experience with past SEOs and agencies.

Some SEO agencies fool clients by promising guaranteed rankings, while others follow old-school traditional SEO strategies (real example: we were instructed to strictly follow RankMath’s on-page suggestions to complete on-page SEO).

We can plan an hour-long session to share our experience with poor SEO work.

Well, no SEO is perfect and can achieve a 100% success rate—that’s okay (we do make mistakes sometimes).

However, misleading founders and CEOs just because they don’t understand SEO cannot be justified.

To make a 1% positive impact on this misinformation and misguidance, my co-founder and I are starting this SEO newsletter exclusively for founders.

The goal?

• To help founders or business decision makers understand what SEO is, how it works— everything from your business standpoint
• To educate founders from various niches (SaaS, e-commerce, B2B, D2C, etc.) about SEO so the next time they hire an SEO agency, they can ask the right questions and get more clarity